At the end of my first year in my house cleaning business, I had over $200,000 in revenue. You don’t get to this number by doing all the work yourself. If you want to have a small business where you can schedule jobs and work just when you want, that’s fine, but don’t expect the […]
Tag: grow business
There are so many ways homeowners could be affected by hiring the wrong workers to clean their home. Part of your job as a business owner is to educate the public so they can make informed decisions. But what do you say when they object to the rate you have quoted them? That’s when you […]
The slowest season for a house cleaning businesses is the summer in many parts of the US. Kids are out of school, the family is on vacation, they’re cutting back financially for the summer, and various other reasons. I found this to be most prevalent with families and teachers. In reality, a client could stop […]
5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]
It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays. You still have time to place your ads and line up your press releases. Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]
I get asked a lot of questions about hiring and keeping good workers. Unfortunately, we all run into this issue today. The key to good help is defining who your BEST employee would be and then targeting those people where they are found. Finding Good Help Can you work with part-time workers or do you […]
You’ve started a business and you’re making money. Now what? You should be planning a business exit strategy so your business is liquid and flexible just in case you need to make a change. Having a five year plan is one way to ensure your success. If you’re like many, you don’t want to be […]
It all starts with a good ad to motivate the right people to call or send in their resume. By listing your ideal employee, level of proficiency, incentives, bonuses, etc., you’re telling job hunters exactly what you need and are willing to provide. Your prospects are sizing you up from the moment they talk to […]
It’s normal to have doubts when running your own business, but letting those thoughts take over is your road to failure. Letting a little phrase (or similar thoughts) pop into your head every time you have an idea may delay the implementation so long you can’t make any progress. How many times have you had […]
Every business needs a website today, but do they also need a blog? No, but you would be missing out on organic traffic from the search engines and the opportunity to reach out to your community. Adding a blog to an existing website is easy if you have used a blogging platform like WordPress or […]
Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]
In order to track and monitor your online reputation it’s important to do an assessment first. Your online reputation is very important to your future business success. Without maintaining the reputation you want to project you might unwittingly project something you didn’t intend. To take control of your online reputation check it out for yourself. […]
Many people use cleaning services flyers to promote their business, thinking it will be an inexpensive way to advertise. This isn’t exactly correct; after all you have the expense of the flyer template and the cost of printing and delivery. Let’s see what your options are. How inexpensive the marketing flyers actually are will depend […]
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Craft a Catchy Elevator Pitch
It’s also referred to as your “elevator speech” or “elevator statement,” which is a one minute or less description of your business and what you offer. The name comes from the idea that you should be able to state your business in the time span of an elevator ride. Your job in developing your pitch […]
Are you thinking of starting a business or are you working to make your existing business as successful as it can be. Well, there are things successful people don’t do – they learn from their mistakes. That’s how they keep moving forward and avoid stagnating. Once you learn how to overcome obstacles, you start seeing […]
Unique Selling Proposition Many people open a business with the hopes of increasing their income. This is their only reason for being in business. These business owners usually don’t get very far because they don’t understand business and they don’t understand customers. Service businesses solve problems that people don’t want or don’t have time to […]
A Marketing Calendar is used by successful businesses to identify and budget marketing events throughout the year to ensure there are no long lapses between events. This calendar is created to include new and existing customers. The strategy ensures consistency and effectiveness to bring in new prospects and hold on to existing clients. READ MORE […]
Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently […]
Your job as a small business owner is to STAY in business! Once you open your business, you are in a continual race with your competition for the best customers and a way to provide the best services. This race can take up a lot of your time monitoring how they run their business and […]
Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]