It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays. You still have time to place your ads and line up your press releases. Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]
Tag: customers
Every week I send out an eMail Newsletter to my customers. Every week they have a chance to submit feedback to me about the product they purchased. This feedback is anonymous, so I have no idea who sent it and no way to reply. As I mentioned, this is a feedback survey. The purpose of […]
The risk management plan is different in a small business than that within a large corporation, but the problems that arise as a result of poor risk management are the same. For many small businesses, all it takes it one hit to knock them down. Every dollar counts and unforeseen events and losses could cost […]
It’s tough running a house cleaning business and when you’re the sole owner, it’s easy to get overwhelmed with all the responsibilities you have. I remember some weeks when it was all I could do just to make sure we met all our scheduled appointments. Sometimes things tend to hit all at once; interviews, training, […]
I get a lot of questions about running a house cleaning business. The one I get the most is, “How do I quote the first-time clean and the regular service?” First-Time Cleaning If you’re an experienced cleaner, quoting is based on your workers and the historical information you have acquired by working new clients into […]
Have you encountered clients that wait too long before seeking professional cleaning help and yet don’t keep up with the cleaning on their own either? How to define your business boundaries will help you manage these types of customers. This is yet another common issue in residential cleaning. The problem is, they can no longer […]
You have a new client. You have provided them with their first cleaning and your quote for ongoing service. As the service progresses, your new client starts grumbling about the time you spend in their home. Their previous house cleaner was able to get the job done faster. Why is it taking so long? What’s […]
In our fast-paced world made even faster with the addition of everything digitized, we still don’t seem to have time in the day for everything we need to do. When running a business, this can be the start of the downfall. One of the areas you should never shortcut is customer management. One of the […]
Recently, I was invited to dinner at a restaurant I had never heard of before. So I went online and did a Google search. Before the restaurant’s website came up in the search results was the Yelp listing for the restaurant. That listing told me everything I needed to know before I even scrolled down […]
Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]
A service based business relies on the quality of the service they provide to attract new customers and retain existing clients. If you’re like most small businesses, you may think this is the key to your future success. And you would be wrong. The only way you’re going to keep ahead of your competition is […]
When starting a small business, you work hard to quickly fill your schedule and perform quality work to keep your customers happy. But there may come a time when you would be better off turning down a sale in your cleaning business. When you have a customer who is eager for your service, why would […]
People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special. Here are five easy ideas. 1. Customer Specific Emails Segment your […]
A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]
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Quality Business Referrals
To be successful in acquiring referrals for your cleaning business, you should understand the definition of business referrals. This is a marketing technique without the debilitating cost of advertising. You simply use your existing customers and local businesses as advocates to generate prospects for your business. This is referred to as referral based marketing. This […]
Today you can’t afford to start a business without a website! I couldn’t say that when I first published the House Cleaning Pro. Most of my website visitors had a hard time just getting my emails, let alone knowing how to build and maintain a website. In recent years, having an online presence has become […]
A standard business practice is welcoming new clients, but with the financial decline in recent years, it appears it has been relegated to financial institutions in the form of a welcome kit to remind you of all their policies regarding your money. One way you can get the edge on your competition is by instituting […]
Your business could go into a holding pattern or may suddenly fall short if you have more than a few regulars cancel around the same time. Summer is almost here and that usually means a few cancellations. This is just a normal occurrence in the cleaning industry that you should plan for every year. Even […]
Customers Come First, Before Everything Else Anything that takes the focus off the customer is a mistake.That’s the main message in this excellent article, that is even more relevant for the new business start-up. Nothing builds your business faster than referrals, so when you think of “customer first” in those terms, why would you let […]