One of the top issues in residential cleaning is the hiring process to grow your business. If you haven’t managed people the process will leave you shocked and frustrated with a lot of questions. One thing you want to avoid is sitting around waiting for interview candidates who never show! In this article I’ll share: […]
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Clicking on a link sometimes means I make a small commission if you make a purchase. I only make recommendations on products I have thoroughly reviewed or use myself. Documenting your procedures is one of the best ways to systemize your residential cleaning business. These documents should be as detailed as possible, with no steps […]
As a small business owner, one of your jobs is to make sure you have enough cash on hand to pay your bills. A true indicator of the health of a business is cash flow, the money flowing in and out of the business. This money includes that from sales, expenses, debts collected, credit extended, […]
Fall Holiday Quote Posters to Brand and Share on Social Media Platforms Your Business Exposure Grows as Your Visitors Share! You don’t have time during the Fall holiday months to be sitting at your computer or on your device posting to social media. Yet – you need to have a constant stream of posts every […]
Streamline Your Marketing with Easy-to-Use Repeatable Systems You Can Copy & Paste to Attract Leads and Convert Them Into Paying Customers What you need is a constant flow of new leads that you can place on your schedule to grow your business. That doesn’t mean you have to spend a bucket load of cash to […]
All social media platforms are continually changing in order to better serve their market. What may have worked for you last year may not be working this year and that’s why it’s important to stay informed. Facebook has implemented a major change to how it ranks posts, videos, and images that appear in our news […]
If you’re using Instagram for your business, you’ll be excited about the recent change that makes it easier to schedule posts. This means you don’t have to be on your phone to make a post and you can plan and schedule your posts in advance. This article got me excited because I like to plan […]
Are You Making Even ONE of the Top 7 Mistakes In Your Residential Cleaning Business? Take Your Business From Struggling… to Successful in 30 Days! Do you want to avoid the struggles so many have in their residential cleaning business? Are you wondering if you’ll be able to reach the level of success you desire? […]
Holiday Bundle Sale for 2017! ____________________ Grow Your Residential Cleaning Business Without Increasing Your Advertising Budget I just had to have a little fun for the holidays this year, so I thought I would bundle up a few of my best products to help you grow your business. You may not have the time for […]
The normal process for someone looking for a house cleaning service is to search for cleaning companies in their city and ask for some type of service quote. They want to know what services the business provides in order to determine if they can meet their needs. They also want to know if they can afford to pay someone to clean their home.
When it comes to advertising our residential cleaning business, we often think we have to do it all ourselves. If you have a business website or a social media page dedicated to your house cleaning business, there are way to get referral traffic that won’t cost you anything but a little of your time. Referral […]
Clicking on a link sometimes means I make a small commission if you make a purchase. I only make recommendations on products I have thoroughly reviewed or use myself. Are you still trying to run your house cleaning business as a one man (or woman) show? If so it’s time to stop. Don’t you want […]
Although you may not be a marketing guru, advertising can get your cleaning company noticed by potential customers. But before you spend any of your advertising dollars, do your research to identify your target market. Finding your particular niche and directing your ad dollars to that area will be the most effective way to get […]
One of the most important components in a successful business launch is your business brand. This is done through a USP (unique selling proposition). Without a USP, your service will fade into the shadows, struggle to compete and leave an everlasting impression in the minds of your customer base. U.S.P means your Unique Perceived Benefit […]
How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]
Excellent customer service is a rare thing. Many businesses are too busy trying to maximize their profits in the short term to consider the long term implications of not prioritizing customer service. They should instead define a plan to implement good customer service skills within their organization. The truth is that providing stellar customer service […]
The first thing you should do is determine the need in your city. Although you may think everyone wants their house cleaned, the reality is not everyone can afford the service. This is hard work so you will need to make sure you get paid what you’re worth. Anyone can get started with a few […]
It’s not too late to start thinking about your holiday marketing plan in September for the fall holidays. You still have time to place your ads and line up your press releases. Realizing you are only one of many residential cleaning companies in town, how are you going to capture the attention of your potential […]
You’ve started a business and you’re making money. Now what? You should be planning a business exit strategy so your business is liquid and flexible just in case you need to make a change. Having a five year plan is one way to ensure your success. If you’re like many, you don’t want to be […]
Every business needs a website today, but do they also need a blog? No, but you would be missing out on organic traffic from the search engines and the opportunity to reach out to your community. Adding a blog to an existing website is easy if you have used a blogging platform like WordPress or […]