Categories
Startup

Craft a Catchy Elevator Pitch

It’s also referred to as your “elevator speech” or “elevator statement,” which is a one minute or less description of your business and what you offer.  The name comes from the idea that you should be able to state your business in the time span of an elevator ride.  Your job in developing your pitch […]

Categories
Operations

How to Protect Client Information and Your Small Business

Whether you’re operating as an independent cleaner or as a professional cleaning business, you need to protect your client information. Your reputation and that of your business could be affected – your brand and market value could be ruined with a costly lawsuit. Do you rely on your computer for your cleaning business? If so, […]

Categories
Running a Cleaning Business

Things Successful People Have Learned Not to Do

Are you thinking of starting a business or are you working to make your existing business as successful as it can be. Well, there are things successful people don’t do – they learn from their mistakes. That’s how they keep moving forward and avoid stagnating. Once you learn how to overcome obstacles, you start seeing […]

Categories
Startup

What Does Your USP Say About Your Business?

Unique Selling Proposition Many people open a business with the hopes of increasing their income. This is their only reason for being in business. These business owners usually don’t get very far because they don’t understand business and they don’t understand customers. Service businesses solve problems that people don’t want or don’t have time to […]

Categories
Startup

Bidding Cleaning Jobs to Leave a Cost Estimate for Prospects

Talk to different small cleaning businesses and each will have their own way of bidding cleaning jobs and leaving a cost estimate for prospects. That’s because there is no right or wrong way to estimate house cleaning jobs. You must also take into consideration the type of work you are estimating, such as 1) a […]

Categories
Sales & Marketing

How to Create a Marketing Calendar for Your Cleaning Business

A Marketing Calendar is used by successful businesses to identify and budget marketing events throughout the year to ensure there are no long lapses between events. This calendar is created to include new and existing customers. The strategy ensures consistency and effectiveness to bring in new prospects and hold on to existing clients. READ MORE […]

Categories
Sales & Marketing

Why You Need a Marketing Calendar for Your House Cleaning Business

Many people go into a house cleaning business thinking the quality of their work will make them successful. While this is part of the equation, it’s certainly not going to get you there if nobody knows about your service. The only way you’re going to reach the success you want and need is to consistently […]

Categories
Running a Cleaning Business

How to Ethically Beat Your Competition

Your job as a small business owner is to STAY in business! Once you open your business, you are in a continual race with your competition for the best customers and a way to provide the best services. This race can take up a lot of your time monitoring how they run their business and […]

Categories
Sales & Marketing

Secrets to Accelerate Your Small Business Referrals

Many small business owners think too small when they consider referrals for their business. If they’re inclined to solicit referrals, they usually approach their customers and that’s it. These business owners are thinking too small because there is a wider network of people who would be glad to recommend your service – if they had […]

Categories
Customer Service

4 Things You NEED to Know About Your House Cleaning Clients (That They Won’t Tell You!)

A service based business relies on the quality of the service they provide to attract new customers and retain existing clients. If you’re like most small businesses, you may think this is the key to your future success. And you would be wrong. The only way you’re going to keep ahead of your competition is […]

Categories
Sales & Marketing

When to Turn Down a Sale in Your Cleaning Business

When starting a small business, you work hard to quickly fill your schedule and perform quality work to keep your customers happy. But there may come a time when you would be better off turning down a sale in your cleaning business. When you have a customer who is eager for your service, why would […]

Categories
Startup

Mistakes Made by Home Business Entrepreneurs

If you haven’t started a business in the past and are thinking of starting one now, don’t go the traditional route to become a home business entrepreneur. You know – doing everything the textbooks tell you to do. That’s because the world has changed and so have the economics of starting a business. The best […]

Categories
Sales & Marketing

5 Ways to Drive Customer Referrals

People love to talk about the excellent service they receive, the customer-only discounts they get, and businesses who offer something through a loyalty program. All you have to do is give them a reason to share and you do this by treating them special.  Here are five easy ideas. 1. Customer Specific Emails Segment your […]

Categories
Sales & Marketing

Automating Your Business eMails

Automating your business eMails is a way to keep in touch with your prospects and customers. This can be done with a set of welcoming messages or with a monthly newsletter. Sending these out manually chains you to your computer and dims your creativity. After all, wouldn’t you like to be able to set this […]

Categories
HR

How to Start a Cleaning Business With Employees

Hiring your first employee for your cleaning business should be a positive and exciting venture. You have successfully taken your business from the initial start-up to the point of having enough jobs or excess jobs, leading to your decision to hire workers.

Categories
Leadership

Leadership – Choosing a Style

Once you make the decision to hire workers for your cleaning business, you end up doing the best you can to motivate them to produce the quality cleaning you need to keep your clients. But are you getting results? Now that you have the workers, it’s time to determine if your management style is working […]

Categories
Cleaning Tips

Dusting with Microfiber Cloths in Your Cleaning Business

Are you considering transitioning to microfiber for dusting your client homes? There are a few things to consider before you get started. Dry dusting a house correctly is very important to homeowners. Unfortunately, most house cleaners treat this as an after thought, probably because they do it after cleaning the bathrooms and kitchen. Those areas […]

Categories
Sales & Marketing

How to Get Customer Referrals for Your Cleaning Business

A good referral system will bring you more customers, but good customer service is the fuel that makes the system run. No matter how tight your system is, without this crucial element, you won’t get referrals and you won’t keep customers. When you think about how to offer good customer service, things can get complex. […]

Categories
Customer Service

House Cleaning Checklist for Quality Control

Running a residential cleaning service requires more than just showing up to do the cleaning. Your clients and customers have high expectations today. They want to trust the cleaning people who show up, but they also want to know what you accomplished on each appointment. A house cleaning checklist provides this information to the client. […]

Categories
HR

Should You Hire Workers for Your House Cleaning Business?

Nope – you don’t have to hire workers! You can run a professional cleaning business and plan to do all the work yourself. There’s absolutely nothing wrong with that. Just realize – you’re never going to be free from your business, because you have clients to service and they’re waiting for you. Hm – Now […]