Don’t get confused about the relationship between advertising and marketing. Marketing is the overall process of creating, communicating, delivering, exchanging and sustaining offerings that have value for customers and clients. It includes the process of market research, product development, distribution, pricing, and promotion. Advertising is a subset of marketing in the form of ads placed […]
Answers to Common Tax Questions This article is based on US Taxes 1) What if I don’t receive my W2? Employers are required by law to mail all employee W2’s by the end of January each year. So, January 31st has come and gone and you haven’t yet received your W2. What should you do? […]
Are you getting any publicity for your business? You probably have wondered how businesses get their name in the newspaper, local newsletters, etc. No – they don’t pay for it, they plan for it. In your local city, it’s important to understand that it’s about who knows you. The more networking you do, the more […]
As your business comes to the end of a year of operation, it’s time to start planning your goals for the next year. Your goals for the new year will depend on what type of year your business had. Your goals may be a combination of fixing issues that held you back and how to […]
Our products are digital, ready for immediate download. There is no delay in the delivery unless there is a delay in receiving notice of your payment from PayPal. Once your payment is processed, you are returned to our site to view your receipt. Scroll down a little and there is a link to your purchase. […]
We use an SSL certificate to establish an encrypted link between our server and your browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers. […]
I provide information on starting a residential cleaning business, growing the business once you have it started, training to resolve individual business issues, business forms and flyers, and marketing. These categories are shown on the top navigation bar. If you have specific information you need, start with this page. If you want to know the […]
A residential cleaning business is one of the easiest businesses to start. You can get started with little or no money and with hard work and dedication you can grow it into an enterprise. Or you can keep it small and continue doing the cleaning yourself. Cleaning is hard work, so don’t fool yourself into […]
What you charge to clean a house is based on your target market and what those people are willing to pay for the service you offer. If you are doing light cleaning (which is basically maid service) it’s going to take less time to clean the house. If you’re offering detailed cleaning, it’s going to […]
The first thing you should do is determine the need in your city. Although you may think everyone wants their house cleaned, the reality is not everyone can afford the service. This is hard work so you will need to make sure you get paid what you’re worth. Anyone can get started with a few […]
The cleaning industry is made up of sub-niches and each one should be researched to determine which is best for you and your ability to get started. The top niches are: Commercial/Janitorial Cleaning Residential/Maid Service In 2015 the industry generated more than $50 million in revenue after the economy started growing after the recession in […]
1. How do I purchase? All our products are digital, ready for immediate download. We use PayPal as our secure payment processor. You pay through PayPal with your PayPal account or you can use a credit card. You will not receive anything in the postal mail. 2. Why should I buy your products; aren’t all […]
One of the most important things to know about using information about starting any business is to follow someone who has actually built the type of business you are interested in. There’s a lot of information available that is written by writers that have never even built the business they are writing about. This information […]
I have spent a lot of time over the years reviewing software to manage a cleaning business. I was ready to write a special report on my recommendation, but just couldn’t do it because of the cost of the software. Although it would be excellent for the mature business, I just couldn’t justify the expense […]
This is one of the tips for starting a home cleaning business I bet you didn’t expect to read (because most people don’t talk about it!): Don’t Give Up! Starting a business takes time…. time to set it up; time to add customers to your schedule; time to make a profit; time to find the […]
How to get new customers for a residential cleaning business is one of the biggest issues I receive when I survey my customers. Why is it so difficult to find new customers? Many businesses today make the mistake of thinking it’s all in the “sale.” People are becoming immune to sales today because they seem […]
At the end of my first year in my house cleaning business, I had over $200,000 in revenue. You don’t get to this number by doing all the work yourself. If you want to have a small business where you can schedule jobs and work just when you want, that’s fine, but don’t expect the […]
There are so many ways homeowners could be affected by hiring the wrong workers to clean their home. Part of your job as a business owner is to educate the public so they can make informed decisions. But what do you say when they object to the rate you have quoted them? That’s when you […]
The slowest season for a house cleaning businesses is the summer in many parts of the US. Kids are out of school, the family is on vacation, they’re cutting back financially for the summer, and various other reasons. I found this to be most prevalent with families and teachers. In reality, a client could stop […]
In building and running my residential cleaning business, one of the most difficult concepts to enforce was disinfecting. Whether the people you hire are experienced cleaners or newbies, most house cleaners don’t give proper disinfecting procedures the respect they deserve. Many experienced cleaners were aware of the importance of disinfecting, but had acquired a lot […]