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Sales & Marketing

Why Your House Cleaning Prospect Chooses Your Competition and What to do About it

Prospects don’t want every business to be the same. I’m going to show you the reasons for losing customers and how to get energized and focus on your own marketing ideas to attract your ideal client and stop losing customers to your competition.

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Sales & Marketing

Legal Tips for Using Customer Testimonials in Your Residential Cleaning Business

In the age of social media, I think we can all agree that customer testimonials are crucial to the success of our business. On social media platforms, people are looking for “social proof.” This is a new way of saying, “If it’s good enough for them, it’s good enough for me.” Social proof, a term […]

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Sales & Marketing

Secrets to Making Social Media Work for Your Cleaning Business

In this post, I’m going to review the current updates to popular networks and why you should be using them. Then I’ll show you how to implement your social media so it’s working for your business without taking up all your time. Social media is the perfect way to have your business stay in front […]

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Technology

2018 Facebook Changes and What it Means for Your House Cleaning Business

All social media platforms are continually changing in order to better serve their market. What may have worked for you last year may not be working this year and that’s why it’s important to stay informed. Facebook has implemented a major change to how it ranks posts, videos, and images that appear in our news […]

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Sales & Marketing

How to Schedule Posts on Instagram for Your House Cleaning Business

If you’re using Instagram for your business, you’ll be excited about the recent change that makes it easier to schedule posts. This means you don’t have to be on your phone to make a post and you can plan and schedule your posts in advance. This article got me excited because I like to plan […]

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Sales & Marketing

9 Ways to Start Using Social Media for Your House Cleaning Business

Social media platforms are where everybody goes today to get their news and to validate a business. That’s because it’s fast and convenient. Many people don’t have time to wade through long articles – they want sound bites that are easy to digest. And that’s where your business page comes into play. How to Use […]

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Sales & Marketing

25 Things You Can Do To Market Your Residential Cleaning Business

How to market a housecleaning business is one of the top questions I get asked. Depending on your talents, here’s 25 things you can do: 1. Use Social Media – I know, this is a given but businesses have literally grown from the ground up using only social media so I have seen the benefits […]

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Sales & Marketing

Social Proof and Why Your Cleaning Business Needs It

“Social Proof” is one of the many strategies and techniques that businesses rely on to win you over and convince you that their product or service is worth your hard-earned cash. It taps into a basic human characteristic – the need to be like others. In our desire to conform, we often succumb and buy […]

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Sales & Marketing

Easy Ways to Build Your LinkedIn Network for Your House Cleaning Business

Building connections is essential for making LinkedIn work for you. It’s not just about what you know but who you know. Your connections are the people you know directly. They’re the ones who either you’ve invited into your network or who have invited you. Either way, they don’t become an official connection until the invitations […]

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Sales & Marketing

5 Ways to Use Instagram for Your Cleaning Business

5 Ways to Utilize Instagram for Your Business Instagram is one of the hottest social networks for businesses right now. With over 200 million users, it’s a great way to connect with your community. With 25% of Fortune 500 businesses using Instagram, they must be on to something. Instagram is a great way to provide […]

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Sales & Marketing

8 Steps To Optimize Your Facebook Page

A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.13 […]

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Sales & Marketing

Learn From the Best: How Major Brands Use Social Media

Pick up from the most effective: Just how Major Brands Use Social media sites Social media can be tricky for the new business owner. What to post is the most common issue. We’re conditioned to advertise our business, but social media is not an advertising platform when you compare it to traditional platforms, such as […]

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Sales & Marketing

Post Smarter: The Best Times to Use Social Platforms

The very best Moments to Utilize Social Media Systems (Infographic) Are you in a rut – trying to get your social media posting completed between other tasks? You can easily get out of that rut by posting at different times throughout the day. This allows different groups of people – who are on social media […]

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Sales & Marketing

Social Selling for Small and Medium Business: Effective?

Social Selling for Small and Tool Company: Effective? I first read the term “social selling” on my daily morning browse of social networking sites. The post described a utopian globe where B2B sales people might utilize the might of social media to target prospects and turn them into warm leads without ever leaving the comfort […]

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Sales & Marketing

Debunking 4 misconceptions about Social Media for Cleaning Companies

In 2023, social media is an essential business tool – and cleaning companies are no exception. With the potential to connect with millions of users, enhance brand visibility, and attract new customers, social media platforms hold a lot of promise.